Christian Orsted – Go to

M.Sc. (Economics and business administration), Copenhagen Business School.

Management Consultant, Speaker and Seminar Leader. Author of  bestselling management books – most recently Lethal Leadership (DK: Livsfarlig ledelse).

Christian has advised and taught a wide range of Danish and international companies in management and communications since 1996 and is known nationally as a management expert in national TV and newspapers (e.g. DR2 Deadline, Aftenshowet and Børsen).

Over the past four years, more than 1,000 leaders from IBM, Novo Nordisk, Nordea and SAS conducted leadership training with Christian and his company Orsted People Development (DK: Ørsted Udvikling & Ledelse).

Christian’s work is to inspire and engage leaders, giving perspectives, skills, and the tools to succeed.

Results and Experience

Christian has worked with a number of the world’s strongest brands with increasing marketing effectiveness. Furthermore, he has assisted Scandinavian companies with starting new business units, or creating new companies from strategy development, business planning, raising capital, hiring employees and training management and sales people in leadership development and skills training.

Author of national bestseller Lethal Leadership (DK: Livsfarlig ledelse) june 2013. More information (in Danish) on

e-businessCo-wrote the national bestseller E-business – digitale forretningsstrategier with Jesper Bove-Nielsen in 1999. Published by Boersens Forlag selling more than 8,000 copies, making it the number one business bestseller of the following year. With a focus on business development and strategy instead of technology it was a unique book at the time and an instant hit. The book is based on Christian’s work with Danish and international businesses – a job that has prompted numerous awards, including a bronze lion in Cannes and numerous national prices for e-commerce, direct marketing and viral marketing.

Selected References

Extensive consulting, management, sales and communcations and change management experience as management consultant  in one of the largest international business consultancies, VP, product development and business development director in international advertising agency specialising in direct marketing, b2b and internet marketing.

Selected clients: IBM :: Hewlett-Packard :: LEGO :: Microsoft :: Ford Motor Company :: University of Copenhagen:: Grundfos :: Coca-Cola